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‘It’s going to end in tears’: Reality check is coming for subscription-thirsty publishers
Paying for News and the Limits of Subscription
So some people will pay for a subscription to a news site. How about two? Three?
Nieman Journalism Lab
Fact: only a very small fraction of potential readers who come across content will go through the subscription process when presented with a traditional paywall.
Paperview works as a cross-Publisher e-commerce system.
For Readers, a low friction, low cost, cashless/cardless, one click sale flow.
Very low cost, perceived as almost free by Readers. Great value for money.
For Readers, immediate desire satisfaction. One click impulse reading.
Free to enroll and setup. Shared revenue/risk model for Publishers.
Extremely simple adoption. Enrollment and integration in minutes.
Fully compatible with preexisting revenue systems, like subscriptions and ads.
A business platform designed for all online Publishers regardless of scale.
No one is left out. Paperview supports all parties, namely Aggregators, Clipping, Social Media and even Influencers.
Paperview allows consumers to seamlessly access affordable protected content from a variety of Publishers using a single payment method.
A new business model.
One Reader wallet, any adhering Publication, several currencies.
Reader's identity is protected. Anonymous reading, no profiling.
The simplest usage experience. New wallets pre-loaded to allow immediate use.*
Paperview significantly reduces friction for consumers.
Yes! There is no way a Reader username can be traced to a real-world identity. Even wallet loading operations are sanitized so the money can’t be followed.
Zero. Creating a Paperview account as a Reader, as a Publisher and as a Reseller is completely free. There are no setup fees and no maintenance fees either.
Go to myPaperview.com, login and select the option “load wallet”. Define an amount and select a payment method. From then on, it’s pretty much the usual stuff.
The value of content is set by its Publisher. It will vary depending on its target audience like technical publications, or its temporary value like exclusives, for instance.
Some people lead the way when they share content, in social media for example. Some Publishers reward these opinion leaders. Anyone can be an Influencer, for free.
Aggregators are a valuable part of content’s lifecycle. Aggregators, or Resellers in Paperview, have a pallet of tools to work with Publishers adding value to content.
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